Through vibrant communities, cutting-edge thought leadership and pedagogical activities, IMD’s Luxury 2050 initiative aims to help luxury brands, across sectors, to navigate the heightened uncertainty and seismic shifts that will redefine luxury in the years to come, and to do so with agility.
We support brands’ efforts to shape the future of a more innovative, relevant, environmentally and socially responsible luxury.
Our Vision
We bring answers to the strategic, operational and organizational questions that brands are, or should be, asking in order to future-proof themselves and be agile. This is made possible by our cutting-edge research and actionable thought leadership.
Through circles, forums, networking and programs, we provide a safe space for luxury brands, non-market institutions, luxury professionals and our alumni community to meet and reflect on the topics that will require collective initiatives to secure the future of luxury industries.
We use our pioneering research insights to create inspiring pedagogical activities, via open, custom, MBA and EMBA programs that help luxury brands’ talents upskill and reskill, and take those actions that will shape a future in which their brand can thrive.

Thought Leadership

Programs

MBA Activities
IMD MBA alumi have been working across luxury sectors, some in C-suite positions. Each year, recruiters like EssilorLuxottica, Cartier, Richemont and LVMH engage with IMD MBA participants and join IMD’s Career Development Center’s recruiting activities.
In 2020, the MBAs launched a retail and luxury cluster with some 20 students, facilitated by Professor Stéphane J.G. Girod. This consists of inviting guest speakers at IMD to help students network, gather useful information for their job applications and interviews.
2022, MBAs interested in pursuing a career in luxury will be able to follow an elective on the Fundamentals of Luxury Management, also organized by Professor Stéphane J.G. Girod.
If you have a good (remunerated) internship for one or a group of students over the summer vacation (July), please contact our career development team [email protected]
Luxury 2050 Forum
Across years and programs, we are several hundred IMD Alumni working across the wide range of luxury industries. We don’t necessarily know each other. What if we could join forces to help each other and share in a more informal environment. To address the challenges and transformations our brands are experiencing and to support each other personally?
Luxury needs to secure its transformation towards purpose and sustainability. Digital is still not necessarily intuitive or well used everywhere. The next generation of the virtual economy is looming. Plenty is at stake.
For example, in automobile, the shift to mobility remains challenging. Many start-ups are transforming the field with new ambitions, already inventing the next tradition. Ecosystems become a norm for brand desirability. Younger talents and generations are expecting something else and are already bringing their own ideas, solutions and buying habits. The shift to greater strategic, organizational and leadership agility comes with its own specificities for luxury.
Together we are stronger to navigate these challenges and grab these opportunities. We want to create a vibrant community of practice across cohorts and programs. We want to give each other plenty of opportunities for networking, peer-to-peer learning, mentoring and reverse mentoring. We want to improve by learning the latest thought leadership from IMD and beyond.
IMD fully supports our ambition. Our school has great ambitions in the luxury space. Professor Stéphane J.G. Girod, who himself worked in luxury fashion, launched the Reinventing Luxury Lab in 2017. An MBA luxury and retail cluster has been growing since 2020.
IMD is currently looking for a partner to launch a Chair or research center to support the transformation of luxury brands.
Across years and programs, we are several hundred IMD Alumni working across the wide range of luxury industries. We don’t necessarily know each other. What if we could join forces to help each other and share in a more informal environment. To address the challenges and transformations our brands are experiencing and to support each other personally?
Luxury needs to secure its transformation towards purpose and sustainability. Digital is still not necessarily intuitive or well used everywhere. The next generation of the virtual economy is looming. Plenty is at stake.
For example, in automobile, the shift to mobility remains challenging. Many start-ups are transforming the field with new ambitions, already inventing the next tradition. Ecosystems become a norm for brand desirability. Younger talents and generations are expecting something else and are already bringing their own ideas, solutions and buying habits. The shift to greater strategic, organizational and leadership agility comes with its own specificities for luxury.
Together we are stronger to navigate these challenges and grab these opportunities. We want to create a vibrant community of practice across cohorts and programs. We want to give each other plenty of opportunities for networking, peer-to-peer learning, mentoring and reverse mentoring. We want to improve by learning the latest thought leadership from IMD and beyond.
IMD fully supports our ambition. Our school has great ambitions in the luxury space. Professor Stéphane J.G. Girod, who himself worked in luxury fashion, launched the Reinventing Luxury Lab in 2017. An MBA luxury and retail cluster has been growing since 2020.
IMD is currently looking for a partner to launch a Chair or research center to support the transformation of luxury brands.
Meet the Team
Lead Faculty and Key Coordinator

Stéphane JG Girod’s research, teaching, and consulting focus on the development of business agility in response to the many forms of disruption faced by organizations in today’s world. He sets out his thinking on the…
Contributing Faculty
Testimonials
Partnerships
Contact Us
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