Ref: IMD-7-2224

Case study

Reference: IMD-7-2224

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Logitech's Growth Strategy With Lifesize and Google's Revue (2008-2011)

Stefan Michel
Jim Pulcrano

By Professor Stefan MichelStefan Michel, Adjunct Professor Jim PulcranoJim Pulcrano, Vittoria Gambirasi, Serguei Fominykh, Sunny Lirong He and Thomas Ruehl

Logitech has sold billions of computer mice and other computer peripherals over the 38 years of its existence. It was a typical growth company profiting on the success of the PC with an unprecedented history of top and bottom-line growth. With the decline in PC sales, Logitech needed a new strategy. Under the lead of new CEO Gerald Quindlen, the company developed a 'Four- Screen' strategy and introduced two major post-PC products: a smart-TV-device named Logitech Revue (based on Google TV) and Lifesize, a high-end video collaboration solution. Both attempts failed dramatically and left the formerly highly successful company in a crisis.

Learning Objective

  1. The case focuses on the situation facing a new leader, stepping into the shoes of his long-time, highly successful predecessor. 
  2. The context of the industry is changing, so he cannot assume that previous successes and formulas will work.
Settings Global
Logitech, Information Technology
Type Published Sources
Copyright ©IMD 2020
Language English
Related material Teaching note
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Reference: IMD-7-2224

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Reference: IMD-7-2224

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