Learning Objective
- The case allows students to step into the shoes of the CEO of Bank Cler, a subsidiary the traditional BKB bank and to choose between strategic options for its digital bank Zak to respond to increasing competition from digital banks and startups in the financial services space. Assessing information about digital offerings, disruptive and traditional players, and market dynamics encourages comparisons of value curves, Business Model Canvases and Strategy Diamonds to justify the strategic choice.