Roasting plant coffee: From engineer's dream to customer's delight
Our story starts in 2001. Mike Caswell, an engineer and early Starbuck’s employee, creates a technology that permits better flavor and increased marg
Case study ●
Strategy - Entrepreneurship - Marketing - Innovation
By Adjunct Professor Jim Pulcrano, John Huffman, Luiz Felipe Kossmann de Menezes, Pablo Cadaval Santos, Rodrigo Paupitz, Bhevan Chandrasena, Ivan Breiter, Felipe Elink Schuurman and Markus Masseli
July 2022
Largo.ai in Hollywood: Good enough?
The case tells the story of Sami Arpa a young entrepreneur with a passion for the movie industry. Sami Arpa and his start-up Largo leverage technology
Case study ●
Digital - Disruption - Entrepreneurship - Strategy - Start-up - Advertising - Social Media - Sustainability
By Adjunct Professor Jim Pulcrano, Laure Frank, Désirée Gilgen, Konrad Meyer and Federico Paparella
June 2022
Lionheart Farms (Philippines) and the tree of life
Lionheart Agrotech Limited, the holding company of Lionheart Farms is developing a large-scale sustainable hybrid coconut plantation with integrated
Case study ●
Sustainability - Entrepreneurship - Strategy - Supply Chain - Diversity and Equity and Inclusion
By Professor Benoit F. Leleux, Anna Ziolkovska, Jose Mora, Said Chekri and Thibaud de Veyrac
April 2022
Transforming Geely: From Fridges to Motorcycles to EVs... To?
How Geely, active in the global automotive industry, started with its founder capitalizing on a series of opportunities during the time of China’s growth
Case study ●
Entrepreneurship - Innovation - Strategy - China - Sustainability
By Professor Mark J. Greeven, Professor Patrick Reinmoeller, Wei Wei and Lisa Simone Duke
March 2022
Integrate or Partner?: An M&A Analysis from the Acquiree's Point of View
Avaloq is a market leader in global digital banking. It was acquired by the leading Japanese IT conglomerate NEC Corporation despite COVID-19 challenges.
Case study ●
Strategy - Leadership - Entrepreneurship - Culture - Sustainability
By Professor Carlos Cordon, Giorgio Carlo Brambilla and Marta Xiangjin Cao
February 2022
Cyna Pharma: Reaping the Rewards of Perseverance (B)
The events leading up to Sundown’s acquisition of Cyna for US$40.50 per share in cash or US$624 million (approximately C$841 million)
Case study ●
Entrepreneurship - Leadership - Finance
By Professor Benoit F. Leleux, Professor Jennifer Jordan, Professor Omar Toulan and Beverley Lennox
January 2022
Cyna Pharma: Reaping the Rewards of Perseverance (A)
The story of Anthony Giovinazzo’s entrepreneurial journey with Cyna Pharma, which he built from the ground up.
Case study ●
Entrepreneurship - Leadership - Finance
By Professor Benoit F. Leleux, Professor Jennifer Jordan, Professor Omar Toulan and Beverley Lennox
January 2022
Essilor's Eye Mitra Program: Serving BOP Markets Through Inclusive Business Models
Jayanth Bhuvaraghan launched an original base-of-pyramid operation in India, which set up some 8,000 Eye Mitras to operate in remote rural communities
Case study ●
Sustainability - Entrepreneurship - Diversity and Equity and Inclusion
By Professor Benoit F. Leleux and Abraham Pallivathukkal Cherian
December 2021
How Covid-19 tests entrepreneurs’ agility (A): Success hanging in the balance
How entrepreneurs and leaders deal with sudden unexpected events and crises. Part A
Case study ●
Agility - Entrepreneurship - Growth - Sustainability - Diversity and Equity and Inclusion
By Adjunct Professor Heather Cairns-Lee, Angelika Kipor, Sabina Djuric, Ekaterina Risovanaya and Brice Mahé
December 2021
How Covid-19 tests entrepreneurs’ agility (B): Mobilizing through the crisis
How entrepreneurs and leaders deal with sudden unexpected events and crises. Part B
Case study ●
Agility - Entrepreneurship - Growth - Sustainability - Diversity and Equity and Inclusion
By Adjunct Professor Heather Cairns-Lee, Angelika Kipor, Sabina Djuric, Ekaterina Risovanaya and Brice Mahé
December 2021