Trader Joe's: At a crossroads?
When Covid-19 hit the US in 2020, the grocery retail industry underwent a greatly accelerated digital transformation as consumers’ habits changed dras
Case study ●
Strategy - Competitiveness - Disruption - Digital
By Professor Niccolò Pisani, Professor Goutam Challagalla and Inès Augier
June 2022
Largo.ai in Hollywood: Good enough?
The case tells the story of Sami Arpa a young entrepreneur with a passion for the movie industry. Sami Arpa and his start-up Largo leverage technology
Case study ●
Digital - Disruption - Entrepreneurship - Strategy - Start-up - Advertising - Social Media - Sustainability
By Adjunct Professor Jim Pulcrano, Laure Frank, Désirée Gilgen, Konrad Meyer and Federico Paparella
June 2022
Bank Cler and Zak: How to succeed in digital banking
Mariateresa Vacalli is CEO of Bank Cler, a subsidiary of the larger Basler Kantonalbank (BKB), a traditional local incumbent in the German-speaking pa
Case study ●
Strategy - Digital
By Professor Patrick Reinmoeller, Elie El Khoury, Thibaut Jechoux, Lars Spicker Olesen and Paul Tourel
May 2022
Mastercard’s ethical approach to governing AI
Mastercard, the global payments company, is known as a leader in privacy by design; senior leaders promote data responsibility and employees follow st
Case study ●
Digital - Ethics - Sustainability
By Professor Öykü Işık and Lisa Simone Duke
April 2022
Youhualin: Digitizing the supply chain in China
Youhualin, a Chinese technology company driven by operations research, artificial intelligence and big data technology, provides intelligent decision-
Case study ●
Asia - China - Digital - Strategy
By Professor Mark J. Greeven, Professor Patrick Reinmoeller, Yunfei Feng and Erik Walenza-Slabe
January 2022
Elite: Affinity financing and smart leases
The case documents the original mattress leasing program initiated by François Pugliese, the owner of premium mattress firm Elite in Etoy (Switzerland
Case study ●
Finance - Entrepreneurship - Sustainability - Growth - Digital
By Professor Benoit F. Leleux and Marc Chauvet
December 2021
SEA: A $140 billion hidden Alibaba?
Sea Limited, founded in Singapore in 2009, is a consumer internet company. It started out as Garena, a digital entertainment company (like Tencent), t
Case study ●
Strategy - Asia - Digital - Technology Management - China
By Professor Mark J. Greeven, Professor Patrick Reinmoeller and Yunfei Feng
December 2021
L'Oréal: The beauty of supply chain digitalization
L’Oréal, the world leader in beauty products, began to rethink its vision for the industry. The world was on the cusp of a digital future full of poss
Case study ●
Supply Chain - Digital
By Richard Markoff and Professor Ralf W. Seifert
December 2021
AB InBev: Still the King of Beers After Its Legendary CEO's Departure?
AB InBev had been the world’s number one brewer since 2004, a position largely attributed to its strategy of pursuing large, mergers and acquisitions.
Case study ●
Strategy - Digital
By Professor Niccolò Pisani and Inès Augier
October 2021
The Future of the Global Beer Industry: What Is Brewing Beyond the COVID-19 Pandemic?
Around the world, governments implemented restrictive coronavirus containment measures such as national lockdowns, curfews and social distancing mandates.
Case study ●
Strategy - Digital - Competitiveness
By Professor Niccolò Pisani and Inès Augier
October 2021