Transforming Geely: From Fridges to Motorcycles to EVs... To?
How Geely, active in the global automotive industry, started with its founder capitalizing on a series of opportunities during the time of China’s growth
Case study ●
Entrepreneurship - Innovation - Strategy - China - Sustainability
By Professor Mark J. Greeven, Professor Patrick Reinmoeller, Wei Wei and Lisa Simone Duke
March 2022
CATL: Global battery supremacy
Contemporary Amperex Technology Co Ltd (CATL) was founded in 1999 under the name ATL. Initially, it had no technology of its own, and the founder, Zen
Case study ●
Strategy - Technology Management - Asia - China
By Professor Mark J. Greeven, Yunfei Feng and Professor Patrick Reinmoeller
February 2022
Youhualin: Digitizing the supply chain in China
Youhualin, a Chinese technology company driven by operations research, artificial intelligence and big data technology, provides intelligent decision-
Case study ●
Asia - China - Digital - Strategy
By Professor Mark J. Greeven, Professor Patrick Reinmoeller, Yunfei Feng and Erik Walenza-Slabe
January 2022
SEA: A $140 billion hidden Alibaba?
Sea Limited, founded in Singapore in 2009, is a consumer internet company. It started out as Garena, a digital entertainment company (like Tencent), t
Case study ●
Strategy - Asia - Digital - Technology Management - China
By Professor Mark J. Greeven, Professor Patrick Reinmoeller and Yunfei Feng
December 2021
Pop Mart: LEGO or Disney?
In June 2020, Pop Mart, a 10-year history Chinese trendy toy company achieved market value of US$15 billion, higher than LEGO or Hasbro. Pop Mart toys
Case study ●
Strategy - Asia - China
By Professor Mark J. Greeven, Professor Patrick Reinmoeller and Yunfei Feng
September 2021
Ping An: How a Chinese insurance firm became a tech giant (A)
The case illustrates how Ping An can anticipate digital trends such as cloud computing and evolve from its core business to expand to new areas. Ping
Case study ●
Finance - Digital - China
By Professor Howard H. Yu, Yunfei Feng and Anouk Lavoie Orlick Yu Howard H, Feng Yunfei, Anouk Lavoie Orlick
November 2020
Ping An: How a Chinese insurance firm became a tech giant (B)
While Ping An is so successful to transform and reinvent itself to a tech giant, it discovered the demand of small and medium sized financial institut
Case study ●
Finance - Digital - China
By Professor Howard H. Yu, Yunfei Feng and Anouk Lavoie Orlick
November 2020
XCMG: Digital business transformation of a manufacturing giant
This case was written in 2019, 10 years after Xuzhou Construction Machinery Group Co. Ltd. (XCMG) initiated its SAP ERP project in 2009. The digital t
Case study ●
China - Strategy
By Professor Mark J. Greeven and Yunfei Feng
January 2020
The role of Ping An technology in enabling Ping An group's digital ecosystem
The case traces the development of Ping An Company of China Ltd from its launch in 1988 to 2018. The company, founded by Ma Mingzhe in Schenzhen, star
Case study ●
Strategy - Diversity and Equity and Inclusion - China
By Professor Mark J. Greeven, Lisa Simone Duke, Jui An Yang and Wei Wei
December 2019
China's Tencent: Leading the way in monetizing platforms
This case explains how Tencent built a digital platform business from scratch over a period of nearly two decades.
Case study ●
China - Finance
By Professor Salvatore Cantale, Ivy Buche and Joel Barbier