The Future of Competitive Strategy


How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data's enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage.


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Celonis: Building a lean digital ecosystem

By Carlos Cordon, Benoit F. Leleux and Marc Chauvet

Firmenich: Juggling the short and the long term

By Sameh Abadir and Marta Widz IMD Global Family Business Center

Wistful cosmetics: Designing supply chain resilience

By Ralf W. Seifert and Richard Markoff

Roasting plant coffee: From engineer's dream to customer's delight

By Jim Pulcrano, John Huffman, Luiz Felipe Kossmann de Menezes, Pablo Cadaval Santos, Rodrigo Paupitz, Bhevan Chandrasena, Ivan Breiter, Felipe Elink Schuurman and Markus Masseli

Bhanton Towels: The pricing dilemma of an exporter

By Dominique Turpin, Maria Theresa Manalac, Shweta Pandey and Sandeep Puri


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