IMD business school rankings
Our executive education programs are ranked highly by the world's most influential business publications.
In a world of increased digitization and rapidly evolving consumer behavior, few business functions have been as profoundly disrupted as marketing. Beyond tactical adjustments, what are the broader strategic implications of digital on marketing? How do you seize the opportunities arising from digital to rethink your marketing strategy and change the competitive game?
This online program offers a strategic view on how to rethink marketing and value creation through the lens of digital. You will explore several pathways to redefine the value you bring to customers by transforming products, markets, and the customer experience. You will reflect on how customer centricity applies to your own context and will expand your view on how to gain customer insights and educate and engage your target audience.
At the end of the program, you will be equipped with the insights and skills to generate a digital marketing strategy that enables you to leapfrog competitors and redefine customer value.
You can take this program as a standalone course or as part of the IMD Digital Excellence Diploma.
Discover how digitalization transforms the marketing landscape
Explore pathways for recreating customer value
Become familiar with outside-in marketing activities to gain customer insights
Explore inside-out marketing activities to educate and engage customers
Learn the basics of customer centricity
Develop a digital marketing strategy for your business
You are a senior or mid-level marketer, digital native or business leader, who seeks to understand how marketing is being reshaped in the digital world and how to leverage the latest digital trends to leapfrog competitors.
Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.
Marketing Strategy in the Digital Age puts in your hands thought provoking content and plenty of business insights on how B2B and B2C enterprises are either disrupting, or transforming, their industries through Digital, enabling new ways of value creation for customers.
Oscar Quesada
Marketing Performance Director - Reynolds America at BAT, Plc
My expectations of the Marketing Strategy in the Digital Age program, and especially of IMD as one of the most prestigious business schools, were very high yet were exceeded. The volume and clarity of content, and its context, have never been so perfect in a further education program.
Marco Portmann
Adding the MSDA program to my 15 years of practical experience in digital marketing allowed me seeing the bigger picture for any brand wishing to tackle digital disruption. I enjoyed the high-profile case-studies, rich exchanges with knowledgeable staff, and excellent teamwork. I recommend the course.
Patric Pop
Freelance Creative Brand Strategist, Switzerland
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IMD business school rankings
Our executive education programs are ranked highly by the world's most influential business publications.