Recreate customer value through digital

In a world of increased digitization and rapidly evolving consumer behavior, few business functions have been as profoundly disrupted as marketing. Beyond tactical adjustments, what are the broader strategic implications of digital on marketing? How do you seize the opportunities arising from digital to rethink your marketing strategy and change the competitive game?

This online program offers a strategic view on how to rethink marketing and value creation through the lens of digital. You will explore several pathways to redefine the value you bring to customers by transforming products, markets, and the customer experience. You will reflect on how customer centricity applies to your own context and will expand your view on how to gain customer insights and educate and engage your target audience.

At the end of the program, you will be equipped with the insights and skills to generate a digital marketing strategy that enables you to leapfrog competitors and redefine customer value.

You can take this program as a standalone course or as part of the IMD Digital Excellence Diploma.

Your learning journey
Discover how digitalization transforms the marketing landscape

Discover how digitalization transforms the marketing landscape

Explore pathways for recreating customer value through transforming products, markets, and customer experience

Explore pathways for recreating customer value

Become familiar with outside-in marketing activities to gain customer insights

Become familiar with outside-in marketing activities to gain customer insights

Explore inside-out marketing activities to educate and engage customers

Explore inside-out marketing activities to educate and engage customers

Learn the basics of customer centricity and how to apply it in your own context

Learn the basics of customer centricity

Develop a digital marketing strategy that will help you recreate value for customers

Develop a digital marketing strategy for your business

Your learning journey
You and your class

You are a senior or mid-level marketer, digital native or business leader, who seeks to understand how marketing is being reshaped in the digital world and how to leverage the latest digital trends to leapfrog competitors.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

Discover more about this program
Creating value by transforming products
Next session
Duration: 8 weeks of study (4-6 hours per week)
2023
from
01
May
to
25
June

Online

CHF 2,950

Apply
2023
from
25
Sept.
to
19
Nov.

Online

CHF 2,950

Apply

SPECIAL OFFER

CHF 2,750 for IMD alumni

 

Application deadline:

Application deadline closes 2 weeks before the session starts.

What our participants say

Marketing Strategy in the Digital Age puts in your hands thought provoking content and plenty of business insights on how B2B and B2C enterprises are either disrupting, or transforming, their industries through Digital, enabling new ways of value creation for customers.

Oscar Quesada

Marketing Performance Director - Reynolds America at BAT, Plc


My expectations of the Marketing Strategy in the Digital Age program, and especially of IMD as one of the most prestigious business schools, were very high yet were exceeded. The volume and clarity of content, and its context, have never been so perfect in a further education program.

Marco Portmann

Adding the MSDA program to my 15 years of practical experience in digital marketing allowed me seeing the bigger picture for any brand wishing to tackle digital disruption. I enjoyed the high-profile case-studies, rich exchanges with knowledgeable staff, and excellent teamwork. I recommend the course.

Patric Pop

Freelance Creative Brand Strategist, Switzerland


More Online Programs that might interest you
Operations Programs
Marketing Management (MM)
A value-based approach

Take a value-based approach to marketing management and develop the skills that will make you a more relevant and influential marketer for your business today.

Learn more
Digital Disruption (DD)
Competing in the Digital Vortex

Explore digital opportunities and threats, and design defensive and offensive strategies which bring the business competitive advantage.

Learn more

Disclaimer

IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.

IMD business school rankings

Our executive education programs are ranked highly by the world's most influential business publications.

Learn more about IMD's ranking
Ranking item 1
Ranking item 2