IMD business school rankings
Our executive education programs are ranked highly by the world's most influential business publications.
In this demanding business environment, you want to seize the opportunity to develop better customer insights to beat your competitors. Marketing Management takes an integrated business perspective suited to any industry, placing your marketing role alongside strategy and finance at the heart of a business.
You will learn to co-create value with your customers, then capture and communicate that value innovatively. Armed with compelling data and insights, you will have more effective, evidence-based discussions with your team. Using the right customer metrics will make you a better decision-maker — and ultimately, a superior marketer.
By creating more value for customers, you will grow your relevance and influence within your organization.
Employ data and insights to calculate your customer life-cycle value
Use evidence-based analysis to have better team interactions
Learn how to co-create value with your customers - and capture it
Create a value-based action plan ready to deploy in your business
Disclaimer
IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.
IMD business school rankings
Our executive education programs are ranked highly by the world's most influential business publications.
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