Win, serve, and retain your customers with cutting-edge marketing management training

In this demanding business environment, you want to seize the opportunity to develop better customer insights to beat your competitors. Marketing Management takes an integrated business perspective suited to any industry, placing your marketing role alongside strategy and finance at the heart of a business.

You will learn to co-create value with your customers, then capture and communicate that value innovatively. Armed with compelling data and insights, you will have more effective, evidence-based discussions with your team. Using the right customer metrics will make you a better decision-maker — and ultimately, a superior marketer.

By creating more value for customers, you will grow your relevance and influence within your organization.

life-cycle

Employ data and insights to calculate your customer life-cycle value

team decisions

Use evidence-based analysis to have better team interactions

co-create value

Learn how to co-create value with your customers - and capture it

action plan

Create a value-based action plan ready to deploy in your business

Next sessions
Duration: 5 weeks of study (4-6 hours per week)
2023
from
22
May
to
25
June

Online

CHF 1,950

2023
from
06
Nov.
to
10
Dec.

Online

CHF 1,950

Special Offer

CHF 1,750 for IMD alumni

 

Application deadline closes 2 weeks before the session starts.

Disclaimer

IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.

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Our executive education programs are ranked highly by the world's most influential business publications.

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