What does it mean for a company to be future-ready?
The more uncertain the world seems to be, the more important it is for businesses to engage in future-proofing. This is because corporate success depends on one’s preparedness for future disruptions; therefore, future readiness is a source of resilience for companies.
Our Future Readiness Indicator is designed to measure a company’s readiness for deep, long-term, secular trends. We use a rule-based methodology to arrive at a composite score for each company, enabling us to identify industry leaders. We can investigate the behaviors and attitudes of specific companies.
Our latest Future Readiness Indicator includes five industries:
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Key findings: How we detect a future-ready company
It’s hard not to be worried when confronted with surging inflation, energy crisis, supply chain disruption, and geopolitical decoupling. But smart companies don’t simply curtail corporate development. They don’t blindly scale back every innovation during tough times. Instead, they prioritize; they choose. Being future-ready means delivering today and winning tomorrow.
We’ve compared and ranked 89 of the world’s biggest pharma, tech, and fashion companies against their competitors using our Future Readiness Indicator.
Nike, Google, and Roche led their respective industries globally. Burberry, Alibaba, and Meta did significantly worse than expected, falling four, nine, and two spots, respectively. Amazon lost its top spot to Microsoft, while Netflix plunged 22 spots.
Within each industry, highly ranked companies repeatedly reinvent themselves. They redefine how to design and manufacture their products, or they reimagine how to deliver their services.
More about our research methods on building the Indicator and on A.I. powered text analysis.
Future-ready companies “leap” repeatedly. They have leaped from their historic areas of expertise to new knowledge: they are outward-looking; they are curious; they assimilate new concepts from other industries. You can learn more about the concept of leaping by clicking here.
Companies that are future-ready demonstrate market resilience and are “recession-proof” in difficult economic times. This was the key takeaway from our latest Future Readiness Indicator 2022 report.