Patrick Reinmoeller

Patrick Reinmoeller
The strategic creation of knowledge fosters innovation but many companies fail to exploit opportunities to use external sources of insight to create knowledge. They miss out on a lot.
Patrick Reinmoeller

Patrick Reinmoeller’s teaching, research, and consulting focus on strategic thinking for senior executives, with a particular emphasis on customer-centric innovation. He has particular expertise in the Japanese business sector, having lived and worked in the country for several years.


Reinmoeller helps companies with the difficult decisions they have to make when developing and executing a strategy. He says strategic decisions often involve dilemmas, paradoxes, and alternatives that all have pros and cons, and the approaches to solutions can range from a rational decision-making method to adjustments in top management team dynamics.


He also works with companies on the strategic creation of knowledge for commercial benefit. Knowledge development fosters innovation and can lead to future commercial success, but many companies do not exploit opportunities to create and leverage knowledge and therefore miss out on potential gains, he says, finding that this is particularly true of larger organizations which tend to become self-absorbed.


His recent research has focused on crisis-driven innovation, including how companies have responded to the COVID-19 pandemic and other unexpected developments. His second stream of work focuses on post-merger integration, which can be immensely difficult, with only 30% of mergers succeeding. He has been able to identify some patterns that can be used to help firms navigate the process.


He has led custom programs on developing strategic priorities, implementing strategic initiatives, and managing change for a wide range of companies including Bank Mandiri, Coca-Cola İçecek, DENSO, DNB, and Norlys, and he has written numerous case studies inspired by this work including ones on IKEA, Grammarly, Turkcell, Geely, GoJek, Sea, Stellapps, Urban Company, CCI, and NTT. He also teaches on IMD’s MBA and EMBA programs.


Reinmoeller has published two books on strategy development and strategic management, including his 2018 title Mapping a Winning Strategy: Developing and Executing a Successful Strategy in Turbulent Markets, and his 2011 work Strategic Management: Competitiveness and Globalization.


His academic articles have appeared in leading journals such as the Academy of Management Journal, Asia Pacific Journal of Management, British Journal of Management, European Management Journal, MIT Sloan Management Review, Organization Studies, R&D Management, and Strategic Organization.

In addition, he is a member of the editorial boards of the Academy of Management Discoveries, European Management Journal, and Strategic Organization, and a regular reviewer for the Academy of Management Review, Organization Science, Organization Studies, MIT Sloan Management Review, and the Journal of Management Studies.


Beyond his academic work, he is also an angel investor and non-executive director of a startup.


Reinmoeller has taught executives around the world and his working languages are Dutch, English, German, Italian, and Japanese. He joined IMD in 2020 after 11 years as a professor at Cranfield University in the UK and spells as an associate professor at Rotterdam School of Management, Erasmus University, and an assistant professor at the Japan Advanced Institute of Science and Technology. He carried out post-doctoral research at the Institute of Innovation Research at Hitotsubashi University in Japan after completing his academic studies in Germany and Italy.


Selected publications

Crisis-driven innovation of products new to firms: The sensitization response to COVID-19 (R&D Management, 2022)

Staying in a dying organisation: Stigmatisation and organisational identification (Academy of Management Proceedings, 2021)

Mapping a Winning Strategy: Developing and Executing a Successful Strategy in Turbulent Markets (Emerald Publishing, 2018)

Open-system orchestration as a relational source of sensing capabilities: Evidence from a venture association (Academy of Management Journal, 2018)

How to win a price war (MIT Sloan Management Review, 2014)

Strategic Management: Competitiveness and Globalization (Concepts and Cases) (Cengage Learning, 2011)

The link between diversity and resilience (MIT Sloan Management Review, 2005)



Academy of Management outstanding reviewer awards (2006, 2015, 2020, 2022)

Strategic Management Society outstanding reviewer awards (2013, 2016-2018)

Erasmus University Rotterdam School of Management best teacher award (2009-2013, 2016-17)



Master’s degree (Business Administration)

University of Cologne



University of Cologne

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Patrick Reinmoeller's Publications
Bank Cler and Zak: How to succeed in digital banking
Case study
Transforming Geely: From Fridges to Motorcycles to EVs... To?
Case study
CATL: Global battery supremacy
Case study