Amit Joshi

Amit Joshi
Organizations struggle to identify optimal AI strategies and how to implement them. Demystifying machine learning and understanding its uses and limitations is crucial to organizational success.
Amit Joshi

Amit Joshi, Professor of AI, Analytics and Marketing Strategy at IMD, specializes in helping organizations use artificial intelligence and develop their big data, analytics and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.


Joshi believes that no organization's digital transformation is complete until they really understand their data and how to upscale their analytical capabilities. He is currently focusing on how organizations can ensure that AI implementation occurs strategically and at scale rather than in small islands of excellence.


He has delivered customized programs for several companies including UBS, Sonova, Johnson & Johnson, Guardian Life, Mars Petcare, Securitas, Bank Danamon, Bayer, Ooredoo, Siam Commercial Bank, Abu Dhabi School of Governance, Hanover RE, and Migros. He also advises start-ups on their strategies.


At IMD, he is Director of the Digital Excellence Diploma and the Digital Analytics (DA) open program. He is also Co-Director of the Artificial Intelligence (AI) and the Digital Strategy and Analytics (DSA) programs.


Joshi’s research, which focuses on long-run marketing strategy, analytics, and AI applications, has been published in top journals, including the Journal of Marketing, Marketing Science, Journal of Consumer Culture, the Journal of the Academy of Marketing Science, Harvard Business Review and MIT Sloan Management Review. He has twice won the MSI/H. Paul Root Award for the best paper in the Journal of Marketing and the Robert D. Buzzell Best Paper Award for the Marketing Science Institute publication with the most long-term impact.


His work and thought leadership have frequently been cited in the media and have been covered by outlets including NPR, CNN, NBC, Nikkei, the Financial Times, Fast Company, Business Standard, Fox News, Bloomberg, Forbes, Le Temps, Investor Relations Magazine, The Conversation, and Science Daily. He is frequently invited to give keynote speeches and led a panel discussion with marketing experts at the World Economic Forum in Davos in 2020.


Before joining IMD in 2017, Joshi was in academia in the US and prior to that worked as a sales manager at Cadbury India, now part of the Mondelez International group.

Selected publications

6 principles to build your company’s strategic agility (Harvard Business Review, 2021)

The building blocks of an AI strategy (MIT Sloan Management Review, 2020)

How intelligent is your AI? (MIT Sloan Management Review, 2020)

How CEO/CMO characteristics affect innovation and stock returns: findings and future directions (Journal of the Academy of Marketing Science, 2020)

A meta-analysis of electronic WOM elasticity (Journal of Marketing, 2015)

The direct and indirect effects of advertising spending on firm value (Journal of Marketing, 2010)

Advertising spending and market capitalization (Marketing Science Institute, 2004)



Named as one of Switzerland's Digital Shapers by Bilanz, Handelszeitung, Le Temps and Digitalswitzerland (2020)

Winner of EFMD Case Writing Competition (2019)

MSI/H. Paul Root Award for best paper in Journal of Marketing (2015 and 2010)

Marketing Science Institute Robert D. Buzzell Best Paper Award (2006)


  • Bachelor’s in Mechanical Engineering
  • University of Pune
  • Post Graduate Diploma in Management
  • Indian Institute of Management
  • PhD in Management
  • UCLA Anderson School of Management
Business Analytics for Leaders
Develop a high-level understanding of big data and digital analytics, and discover practical tools you can use to drive your data strategy.
Digital Strategy and Analytics
Designed for experienced managers looking for an integrated understanding of how digital strategy connects with data analytics.
Artificial Intelligence
Explore how AI impacts your business, your organization, society and what it will mean for ethics and business models.
Orchestrating Winning Performance
IMD's signature program, OWP, brings you the latest business trends, thought leadership and insights to revitalize your business, drive innovation and lead you forward. Fully customizable schedule. For executives and teams.
All IMD programs
Amit Joshi's Publications
Profit or ethics? The false data dilemma
Here is how countries can get back to work without a COVID-19 vaccine
Learning through bonding and bonding through learning