Understand how digital technologies and business models are radically changing competitive dynamics across industries
- See into the mindset of digital disruptors
- Understand how to become an agile organization
- Define a plan of action for digitization
Digital transformation: find your path and pace and leave with a strategic plan
How important is digital transformation to your business? Are your competitors deploying digital technology or digital strategies that are disrupting your market position? Leading Digital Business Transformation helps you assess how your company should evolve to extract the most value from digital technologies and business models. You leave with a digital strategy roadmap, ready to make the transformation happen in your company.
Leading Digital Business Transformation is Europe’s largest and most established executive program focused on digital transformation. This digital program brings you the best business insights for the digital age tapping into the latest research from the Global Center for Digital Business Transformation.
Understand how digital technologies and business models are radically changing competitive dynamics across industries
See into the mindset of digital disruptors, like Amazon, Google, Alibaba, and Silicon Valley "unicorns"
Understand how to become a much more agile organization and beat the competition
Drive digitization across your organizational value chain while preserving your core business and competing in new markets
Is this program for me?
The typical participant profile includes: business leader, senior manager or entrepreneur in charge of developing or implementing a digital business transformation. You may be in marketing, operations, IT, strategy, HR, or general management.
Your learning journey
You explore the dynamics of digital disruption and transformation, always with an aim to improving organizational performance. You will explore the implications of digital tools, technologies, and business models for marketing, sales, strategy, operations, and leadership from planning to execution.
During LDBT, you’ll be exposed to a unique framework call the “Transformation Orchestra”, developed by IMD’s Global Center for Digital Business Transformation. The framework is designed to break down the organizational value chain into different elements. Each of these elements, Go-to-Market, Engagement and Organization, needs to be addressed, in isolation and in concert, through a typical digital transformation journey.
The Transformation Orchestra:
Your core focus throughout the week and main deliverable when you leave is the development of a strategic roadmap for digital transformation of your organization.
You'll explore how to:
- Develop and execute a digital strategy
- Protect yourself against disruption
- Build powerful digital platforms
- Become a digital disruptor
- Improve your agility
During LDBT, you’ll be exposed to a unique framework call the “Transformation Orchestra”, developed by IMD’s Global Center for Digital Business Transformation. The framework is designed to break down the organizational value chain into different elements. Each of these elements, Go-to-Market, Engagement and Organization, needs to be addressed, in isolation and in concert, through a typical digital transformation journey.
The Transformation Orchestra:
Your core focus throughout the week and main deliverable when you leave is the development of a strategic roadmap for digital transformation of your organization.
You'll explore how to:
- Develop and execute a digital strategy
- Protect yourself against disruption
- Build powerful digital platforms
- Become a digital disruptor
- Improve your agility
3 destinations: Lausanne, Dubai, Singapore
New global destinations have been added to Leading Digital Business Transformation. Enjoy the same core content and foundational frameworks, now with regional-specific case studies and examples included.
Singapore 4-8 July 2022 additions:
- Local examples including governmental and non-private sector digital transformation in addition to profit organizations
- Guest speakers bringing regional perspectives of digital transformation
- The Digital Business Transformation Journey
- The Quest for AgilityCase: McLaren
- The Hidden Power of Analytics
- Opening dinner
- Digital Strategy: Platforms and Ecosystems Strategy
- Digital Strategy: “China’s digital giants growing in a world beyond boundaries”
- Cyber Security
- Digital Execution:Your Digital Execution Plan
- Digital Marketing
- Digital Culture for Digital Transformation
- Digital Transformation Governance
- Transformation through Big Data and Analytics
- COVID-19 and Digital Transformation
- Corporate Digital Responsibility
- Apero and Closing Dinner
- Digital Strategy:Fighting Against DisruptionCase. @Leisure
- Program close
What our participants say
Meet your program director
Our faculty members are recognized world authorities in their fields. Dividing their time between teaching, research and working with international companies, they remain on top of the latest management trends. You can expect timely, innovative learning activities, materials, and content in all IMD programs.
Professor of Innovation and Strategy Michael Wade is an expert on digital transformation. He holds the Cisco Chair in Digital Business Transformation at IMD and is Director of IMD’s Global Center for Digital Business…
Admission and next sessions
Get special pricing when you pursue the Digital Excellence Diploma
Learn more about IMD admission, payment and cancelation process
More information
IMD Business School Rankings
#2 worldwide for open programs - 2022 (Financial Times)
#1 worldwide for open programs for nine years in a row - 2012-2020 (Financial Times)
Top 3 worldwide for executive education / combined ranking for open & custom programs since 2012 (Financial Times)
Top 5 worldwide for overall ranking for more than 15 years in a row (Financial Times)
COVID-19 measures - We're taking every step to ensure that anyone who participates in activities on our campus feels safe and comfortable. Learn more