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Digital transformation has become a necessity, yet research suggests that 87% of digital transformation initiatives fail to meet expectations. If you’ve been tasked with implementing your organization’s digital transformation, you need to be aware of the pitfalls you will inevitably encounter and be familiar with experience-based best practices.
This program is based on a decade of research on digital transformation and hundreds of interviews with business leaders involved in it. It will enable you to:
You can take this program as a standalone course or as part of the IMD Digital Excellence Diploma.
Learn how to set up and implement a successful digital transformation
Understand how to maximize ROI from digital projects
Know how to respond faster and more effectively to digital disruption
Prepare yourself to transition your organization into a digital business
Your five-week journey will take you through the entire digital transformation process, from initiation to implementation, scaling, and the point when digital is firmly anchored within an organization and needs to be sustained. You will not only prepare to address the main challenges at every stage of the process, but will also translate these learnings into actionable steps for your organization.
Each week of the program requires 4-6 hours of time commitment and includes clear learning objectives and deliverables to help you self-measure the impact of your learning. You will be accompanied by a dedicated executive coach who provides you with weekly feedback and support, and helps you translate what you learn to your own context.
You are a business leader, middle manager, digital project manager or practitioner seeking a practical, step-by-step approach to digital business transformation. You need insights into proven solutions to the common pitfalls of digital implementation in order to succeed your own.
If you have completed other IMD digital transformation programs, you will find this program a valuable next step in your learning journey as it offers hands-on, practical advice on implementing your digital transformation.
Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. They will become a trusted resource, encourage your learning journey, and surprise you in many unanticipated beneficial ways, during and beyond your learning experience.
Digital Transformation in Practice enabled me to demystify digital transformation. It provided comprehensive and practical information about organization setup, as well as the nuts and bolts of piloting and scaling transformation initiatives. The program is loaded with nuggets of wisdom on best-practices and the pitfalls to avoid.
Daniel Chua
Director, Learning Delivery Singapore
SEED Institute
Digital Transformation in Practice showed me the steps to take for a successful digital transformation execution strategy. I now have the clarity, confidence and tools to be able to support any firm, irrespective of industry, on its digital transformation journey.
Jolone Okorodudu
Executive Director Wealth Management Africa UBS Switzerland AG
Didier Bonnet, Professor of Strategy and Digital Transformation at IMD
Professor Bonnet’s areas of expertise span digital economics, digital strategy, innovation and the process of large-scale digital transformation for global corporations. He is also a strategy consultant and EVP with Capgemini Invent, where he leads the digital transformation practice. He has more than 30 years' experience in strategy development and business transformation for global clients and has worked in over 15 countries.
Michael Wade, Professor of Innovation and Strategy at IMD
Professor Wade holds the Cisco Chair in Digital Business Transformation and is Director of the Global Center for Digital Business Transformation. His areas of expertise relate to strategy, innovation, and digital transformation. Previously, he was Academic Director of the Kellogg-Schulich Executive MBA Program. Michael has been nominated for teaching awards in the MBA, International MBA, and Executive MBA programs.
Unfortunately, most digital transformations fail, but that doesn’t need to be the case. This program provides step-by-step solutions to the most common challenges.
We’ve gathered learnings from hundreds of practitioners to give anyone leading digital transformation the best chance of success.
IMD NEXUS members receive a number of seats in addition to a wide range of further benefits and services. If you are applying via your corporation, please check internally that you are eligible to apply before submitting your application.
*formerly IMD's Corporate Learning Network (CLN)
Disclaimer
IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.
IMD business school rankings
Our executive education programs are ranked highly by the world's most influential business publications.