Build an integrated understanding of digital strategies and data analytics

Building an effective digital strategy is more important than ever in today’s networked age. The most valuable companies have developed digital platforms or engage with those who offer a platform ecosystem such as Amazon, Apple, Uber etc.

But you need to understand how the platform way of doing business is different. To succeed in the platform ecosystem, it is critical to not only know the platform strategy, but also learn how this connects with your data analytics, Artificial Intelligence and data strategy.

Using a hands-on experiential approach, Digital Strategy & Analytics (DSA) shows you how to build a tight integrated understanding of both frameworks so that you can execute with confidence.

 

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Explore the different digital platforms, and see how you can replicate their success factors

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Understand the entire digital ecosystem and discover monetization strategies

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Learn about the various types of analytics, and commonly used analytical models

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Build an integrated understanding of digital strategies and analytics to ensure you execute with confidence

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Machine learning offers you an infinite choice of analyses, but you need to know which ones are truly strategic and fundamental to your business. 

Mikolaj Jan Piskorski

Program Co-Director

Companies that manage their data through superior data strategies, will gain advantage over their peers and competitors.

Amit Joshi

Program Co-Director

Meet your program co-directors
Next start & fee
On-Campus: 5 days
2023
from
19
June
to
23
June

Lausanne

CHF 10,900

Apply
2023
from
11
Sept.
to
15
Sept.

Lausanne

CHF 10,900

Apply
View details

Joining Digital Strategy & Analytics offers you the chance to apply for the IMD Digital Excellence Diploma. To be eligible for the diploma, you follow any combination of our digital transformation programs that add up to 15 days of learning. Preferential pricing applies.

Build your digital journey @IMD
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Disclaimer

IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.

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