Execution is what matters in order to bring your strategy to life

The success or failure of your digital transformation initiative is directly related to the quality of its execution. Digital Execution (DE), part of IMD’s Digital Business Series, provides you with a concrete roadmap through the many execution challenges that accompany your digital transformation.

The program not only covers the successful integration of digital tools and technologies, it also explores the complementary changes that need to occur with business transformation, such as organizational structure, products, channels, customer and employee engagement, incentives, and most importantly, company culture.

You will leave with a detailed roadmap of initiatives to implement, methodologies to use and technologies to apply, so that you are ready to bring your company’s digital strategy to life.


Develop a clear roadmap to execute your digital business transformation strategy


Acquire the capabilities to partner with other organizations to succeed in your digital journey


Identify fast and effective implementation methodologies


Actively manage people, processes, data, and infrastructure to achieve business results

You and your class

You are a business leader or manager from any functional area, involved in the transformation of your organization. You have defined preliminary digital strategy goals and now need to verify your key assumptions and deliver an execution plan.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

Market incumbents will be displaced
3 yrs
Time to significant disruption
view disruption as existential threat
Companies actively responding

Fast execution is a company’s ability to carry out its plans quickly and effectively. Unfortunately, it is a rare capability, especially in large companies where execution is slowed by cultural inertia, second-guessing, turf wars, and a reluctance to invest in resources needed to get the job done.

Global Center for Digital Business Transformation

An IMD and Cisco Initiative

Digital companies which succeed don’t know which idea will be successful in advance, so they develop a portfolio of ideas and build on the most successful ones.

Even if you are a traditional company, by following the right digital strategy and execution you can grow as fast as companies born on the web.

Stéphane J.G. Girod

Program Co-Director

Next start & fee
On campus: 2.5 days


Digital Execution is part of the IMD Digital Excellence Diploma, combine multiple digital transformation programs on your personalized learning journey and get special pricing.

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