Taking the luxury sector as a case-study, this event will help you deal with disruptive change and discuss the organizational and leadership implications of digital transformation across industries. 

Consistent with what happens in many industries, luxury brands are at a crossroads. Digital trends, consumer shifts and new business models have been shaking the traditional paradigm of luxury. The whole consumer journey has been changing. And it is still unclear what the next paradigm will look like. To respond with sufficient agility to disruption, luxury industry players have to resolve seven strategic and organizational dilemmas, or tensions, that require more than either/or decisions. 

With real life cases from his practice leading to two successful advertising campaigns, David Rofeh, an expert on marketing in luxury watchmaking, will focus on one of the seven dilemmas:  how luxury brands can successfully juggle the different realities of analogue and digital advertising and communication. 

Stéphane J.G. Girod is Professor of Strategy at IMD and the director of the new “Reinventing Luxury: Strategic Conversations” program open to senior executives from all luxury industries. He is half Italian.

David Rofeh is the founder of Brand Equity Capital, a M&A consultancy focused on luxury. He was the International Marketing Director of Maurice Lacroix and Head of Brand Communications of Audemars Piguet.  He is an IMD Alumnus from the BOT program.

Agenda:

18:30 Welcome
18:35 Presentation by Stéphane J.G. Girod
19:05 Q&A
19:25 Presentation by David Rofeh
19:35 Q&A
19:55 Workshop

To register please visit: https://imd.co1.qualtrics.com/jfe/form/SV_2t1515aX9kydia9